Tuesday, April 14, 2009

Q1) Describe some RFID applications that might pose a threat to privacy. What information does RFID enable them to track?

Ans) tracking apparel: The implanted devices would enable a clothes retailer to track individuals and inventory their belongings by linking a consumer's name and credit card information with the serial number in an item of clothing. Privacy advocates noted the potential abuses of such a system.

*tracking consumer packaged goods: The "smart shelves" will be able to read radio frequency waves emitted by microchips embedded in millions of shavers and other products

*tracking tires: The RFID transponder is manufactured into the tire and stores tire identification information, which can be associated with the vehicle identification number (VIN). Critics argue the tags could ultimately become tracking devices that can tell where and when a vehicle is traveling.

*tracking currency: The tags would allow currency to record information about each transaction in which it is passed.However, consumers fear that the technology will eliminate the anonymity that cash affords.

*tracking patients and personnel: Under this system, all patients, visitors, and staff entering the hospital are issued a card embedded with an RFID chip. The card is read by sensors installed in the ceiling, which record exactly when a person enters and leaves the department. It enables health care workers to keep tabs on everyone but it does erode privacy.

*payment systems: The companies envision that consumers will log on to their personal online portal by swiping their smart cart—embedded with a Sony or Philips RFID—which will be read by a RFID reader plugged into the USB port on the computer. Next, consumers would shop online, say, for tickets to a local event. The consumer would pay for the tickets online, download them to their PC and then transmit them with NFC technology to an RFID tag in their mobile phone. Then, at the event, consumers would wave their cell phone near a reader in the turnstile, and be automatically admitted.

Q2) How do these applications threaten personal privacy? How serious is this threat?

Ans) civil liberties advocates point out that the ability to track people, products, vehicles, and even currency would create an Orwellian world where law enforcement officials and nosy retailers could read the contents of a handbag—perhaps without a person's knowledge—simply by installing RFID readers nearby. This means that if a person enters a store carrying several RFID tags—for example, in articles of clothing or cards carried in a wallet—one RFID reader can read the data emitted by all of the tags, and not simply the signal relayed by in-store products. This capacity enables retailers with RFID readers to compile a more complete profile of shoppers than would be possible by simply scanning the bar codes of products a consumer purchases.

The proposed uses of RFID tags pose exponentially greater risks to personal privacy. Many technology experts predict the development of a seamless network of millions of RFID receivers strategically placed around the globe in airports, seaports, highways, distribution centers, warehouses, retail stores, and consumers' homes, all of which are constantly reading, processing, and evaluating consumers behaviors and purchases. In addition to undermining a consumer's ability to enjoy a lifestyle in relative anonymity, critics of the technology counter that the information gathered by RFID readers could be obtained by the government for surveillance or monitoring the activities of citizens, or even misused by hackers and criminals. Even more, the ever-expanding use of RFID chips would leave no aspect of life safe from the prying eyes of retail and corporate giants. Chips integrated into commonplace products such as floor tiles, shelf paper, cabinets, appliance, exercise equipment, and grocery and packaged products would allow even our most intimate activities to be monitored.

Q3) Should these RFIP applications be deployed? Why or why not? Justify your answer.

Ans) RFID should be used but with certain restrictions which do not go against the ethics and welfare of the society.

What RFID Users Must Do:

  • Give notice to a Tag presence, whether through labels, logos, or equivalent means, or through display, either at the place where a tagged item is stored, such as a shelf or counter, orat point of sale, such as a cash register.
  • Givenotice to a Reader presence, whether through labels, logos, or equivalent means, or throughdisplay, whenever tag readers are present.
  • Give notice to Reading activity. RFID Users must use a tone, light, or other readily observable andrecognized signal whenever a tag reader is in the act of drawing information from an RFID tag anywhere on the sales floor.
  • Attach tags to items in such a way as to allow for the easiest possible
    removal of tags.
  • Any RFID user -- before linking RFID tags to personalinformation -- should first consider alternatives which achieve the same goal withoutcollecting personal information or profiling customers. If personal information must be
    collected and associated with tag data, the RFID user must satisfy the following five
    requirements: consent, purpose, use limitation, no 3rd party disclosure, data quality.
  • Take reasonable measures to ensure that any data processed via an
    RFID system is transmitted and stored in a secure manner.




Wednesday, March 18, 2009










The Body Shop

Our Values: The way we do business, the way we make products, the way we source ingredients, and the way we use our voice; we're different because of our Values. We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty. While we're doing this we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. Activate Self-Esteem What is the Soul of Beauty To us, beauty is a feeling, a natural way of being, where character, self-esteem and humor are freely expressed and celebrated. Against Animal Testing Against Animal Testing. For Animal Protection. We have never, and will never, test our cosmetic products on animals. Nor will we commission others to do so. Support Community Trade We Don't Think Greed, Dishonesty or Exploitation Make Your Skin Any Smoother. We believe that that all people have a right to a fair wage and to be treated with respect. We work directly with over 30 Community Trade suppliers to build businesses in more than 20 countries, helping 25,000 people to earn a sustainable income. Protect Our Planet Business Designed With Our Beautiful Planet in Mind. We are continually seeking out renewable resources, sustainable raw ingredients, and better ways of protecting rainforests and preserving the natural balance of the world that we live in. Defend Human Rights There's something more alarming than HIV, Domestic Violence, and Exploitation: Ignoring them. We've always seen ourselves as a lot more than just a beauty company. For years we've campaigned against injustices, stood up for the vulnberable and spoken out for those without a voice of their own.

Tuesday, March 17, 2009

BEAUTY AND BRANDS



















"Loreal"



At L’ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees.

We are proud of our work.

L’Oréal received two of the nine Prix d’Excellence 2009 beauty awards from the international women’s magazine Marie Claire, announced on 8th January 2009.
For the second year in a row L'Oréal has been rated as one of "The Global 100 Most Sustainable Corporations" by an independant jury of international experts gathered in Davos by the Canadian maga
zine Corporate Knights and the Innovest rating agency.


"YSL"

The colors of passion. The colors of desire. The colors of pleasure.


La Beauté Yves Saint Laurent, a world of seduction and emotion and the stage for expressing the eternal woman in a constantly reinvented way.

“We needed to

put a face to the woman I dress”.

In 1978, for the sheer love of women, the most Parisian of fashion desig
ners created Yves Saint Laurent Beauté, a make-up line inspired by his collections. The palette of this dazzling colorist is an irresistible invitation for women to liberate their dreams and proclaim their beauty rather than covering up.

For more exciting information about YSL please visit

http://www.ysl-parfums.com/yves-saint-laurent-fragrance-beauty/makeup-

@/index.jspz?id=21


"Estee Lauder"







www.esteelauder.com

It has all what esteelauder fans would want to know=)